2010: Year of the Smartphone

At long last, 2010 will most definitely be the year of the smartphone. No, really–I’m serious! I mean, sure–the experts thought 2009 would be “the year” and maybe it was a little. But it wasn’t for me. And that’s what I’m talking about. Okay, well–perhaps that’s not totally true either as I technically procured my first smartphone, a pre-owned Palm Centro, but after blocking all data services (simply because I wasn’t ready to pay for them), I’m not sure we can really truly accurately call that having a smartphone. It’s more like just having a cell phone and PDA combined into one nice little (compact) package. A smartphone is a phone…but smarter. Right? Or maybe it’s supposed to make the user seem smarter. I dunno about all of that–but I do know this: from the perspective of smartphones–this year is gonna be awesome!


First off, we’ve got Verizon rolling out the nation’s first usable 4G network, all based on a new technology dubbed ‘Long Term Evolution,’ (but you can call it LTE for short). Right now there aren’t really any mainstream phones that support this tech, but you can be sure Verizon won’t leave the ocean dry for long. Phones from all sorts of places (maybe even Google itself) will be jumping on the LTE bandwaggon very quickly. Not only will this be a completely IP-based network (which is good for a number of reasons), it will sport enough bandwidth to make you have a heart attack, provide better, more complete, and more reliable coverage in each of its deployment zones, and it’ll make AT&T’s network feel like the party-lines from last century. Basically–it’ll knock your socks off. ‘Nuff said.

Now, I wouldn’t hold off buying a phone just because I felt the need to wait for LTE compatible hardware. It’s going to take time to completely cover North America with the new service, but at least it’ll be easier and more efficient to do so.

So what about the phones?

Okay, you’re right–I got off on a little bit of a tangent there, but it’s important information, you must agree. What I really want to focus on is this: what’s next for smartphones in 2010? Well, lots–let’s look at it from an OS perspective and then summarize at the end.

Apple

People were interested in smartphones long before the iPhone hit the market in 2007, but you have to admit that they really did something to enhance the everyday consumer’s understanding and expectations of what a smartphone can and should do. It also spurred a lot of other manufacturers into realizing that there were plenty of new things to be done with smartphones and that there was a danger of being left behind in a hurry. Obviously the iPhone hasn’tcompletely dominated because Blackberry still holds a considerably large marketshare, but it did give almost everyone a big kick in the pants.

So what’s next for the illustrious iPhone? Well, I highly doubt we’ll see a 4G version of this before 2011 when AT&T really begins to roll out a nationwide 4G network, and since the current iPhone is already HSPA+ compatible, there isn’t a huge reason to even release a new device. That said, it’s ludicrous to assume that Apple will sit idly by while Google makes big movies. I think we’ll see a refresh of the iPhone 3Gs with some updated hardware like a faster CPU, support for 802.11n, a new graphics chip, better battery, and so on. My bet is that there will be a new iPhone OS to go along with this–probably something akin to a 3.5 release, but Apple’s versioning standards are so crazy that they might just call it iPhone OS 4.

I think two much larger questions are currently on people’s minds: first, will Apple end their exclusitivity with AT&T (whether by choice or forced by the FCC) and second, if the first does occur, will Apple bring an iPhone to Verizon?

The first is quite possible–perhaps even likely. The second I think is much more far-fetched. Verizon has shown that it sees Apple as something more along the lines of a direct competitor and doesn’t seem to interested in it’s phones. More on that later…

Google

Even though they’re just launching their first phone, Google has been a huge player in the mobile space for awhile. Android is really starting to take off with the advent of two Android-powered phones on Verizon’s network in 2009 alone. We’ll definitely see some awesome new Android phones coming to Verizon in 2010–also T-Mobile will get an actual Google-branded phone and we’re seeing Sprint and AT&T adding Google to their lineups as well. Many analysts expect Android to take the #1 smartphone OS position by 2012, but I think they’ll reach that status at least a year sooner.

I like Android for several reasons. First, I have a choice of devices. If I don’t like the HTC Droid Eris, I can go with the Motorola Droid–or even pick a different carrier and grab the T-Mobile G1. There are Android choices on any network in a decent number of combinations. Second, the OS is based on open-source Linux. Any carrier can modify the OS to suit their needs, add a different UI, or pre-install additional apps or features. This makes Android a very versatile player in the market and it really can become unique to the person using it. Third, it comes ready for traditional enterprise features. Exchange support is built in, data can be stored in the cloud, and it readily connects to Google-based products–something many consumers and businesses rely on daily. Yet another great feature is the openness of applications. Google provides the Android marketplace for those who want to public and/or sell apps through it, but there’s nothing stopping a developer from distributing apps on their own, without Google’s permission. Nearly all of these abilities give Google a huge advantage over Apple who, in some ways, is still stuck in the primarily proprietary ways reminiscent of the early ’90s. Oh, and what about multitasking? Google does it, iPhones and Blackberrys don’t. Big mistake for the latter?

But even Google doesn’t have all of the advantages. Blackberry has a great push-based email system that easily rivals corporate Exchange technology. Apple still has the most apps at 100,000 and growing while Google has only 20,000 at this point (although the Marketplace was only started in February of 2009). Still, one must ask–after you get past the first 10,000 or so apps, how many of Apple’s remaining 90,000 get downloaded regularly? Hmm.

Palm

Palm released two phones this year on Sprint’s network, and while the technology is pretty cool and reportedly works pretty well, I think Palm’s biggest accomplishment is the slick webOS. I’ve played with this new system quite a bit and find it super easy to use, packed with great and powerful features (like Synergy), and a lot of fun to use. This is still very much a first release OS, so we’re still seeing some performance issues from time to time. Android phones and the iPhone still feel smoother and faster. Still, since we’ve never seen webOS on anything but Palm hardware, it’s hard to say if this is a hardware or software issue. To Palm’s credit, the webOS updates since 1.0 have fixed many of these minor problems. webOS is a big multitasker as well. The “card-view” makes switching back and forth a breeze and closing a running app takes a simple flick. This is a major feature Palm has that nobody else does. Just because other OS’s run multiple apps at a time, doesn’t mean that switching between them is easy. Even Android doesn’t do this as well as Palm phones, and of course the iPhone just doesn’t. Palm has always included physical keyboards on its smartphones, and that’s one thing they’ve definitely got right from the hardware perspective. The sliding Pre is so-so, but the Pixi seems like a nice compromise. Still, I wish we could get a good size screen plus physical keyboard, minus the awkwardness of the Droid’s horizontal keyboard. This is a hard feat to accomplish in any case.

It’s difficult to speculate what will happen to Palm in 2010. They’re still having trouble turning a decent profit, but that may have something to do with their exclusivity details with Sprint. I don’t know many people who still use Sprint service, but obviously there are exceptions. One thing that may help save Palm is to get the Pixi going on Verizon’s rock-solid network. Another option would be to license their Linux-based webOS platform to other manufacturers like HTC, Motorola, Samsung, and LG. I’ve almost always been impressed with LG phones, so maybe they’d have some great success with smartphones. It all remains to be seen. The final problem with Palm is the exceptionally limited application and support base. There are still very few apps in the Palm catalog, so until a wider selection is available, it may be difficult to market the phones to hardcore users.

RIM (Blackberry)

I like Blackberry phones. They’re fast, robust, and capable devices and running on the right network, provide a great data-based experience in addition to excellent voice services. I remember when Blackberrys were no more than a glorified, Internet-connected PDA, so the added phone makes a big difference. Still, most of their phones are not touchscreen-based and requires navigating with a roller-ball, keyboard, and a few other miscellaneous buttons. The exceptions to the rule are obviously the Storm and Storm 2 running on the Verizon network. I haven’t played with these extensively, but many users said the Storm was good and the Storm 2 really makes up for the first edition’s shortcomings. The main caveat I see with those two is the lack of physical keyboard–a feature that I generally miss on virtual-keyboard based devices.

Blackberry is the darling of the Enterprise, so I predict their marketshare will grow or at the very least remain steady. Blackberry OS 5.0 also seems like a potential game-changer with many users snatching it up as quickly as possible. It’s a bit hard to guess where things may go, but the status quo hasn’t changed much since it’s introduction. I’m expecting them to plod along with business as usual.

Wrap Up

We already know Apple is planning a big mobile event for January 26th, so this will give us the first clue of 2010 about new iPhones, iPhone OS, and perhaps an “iPad” tablet (which, if they really do introduce it) I sincerely believe will be a huge failure. I haven’t yet seen a tablet I really liked running any OS from any manufacturer. I feel confident that even though some folks may say “wow, look at that sweet Apple tablet,” most (including myself) will just keep walking.

Google will be the theme of the year. Year of the Google phone. And I didn’t even mention Microsoft, so I’ll do that here. Windows Mobile 7 is coming later this year and it may really change the game. As much flak as Microsoft gets from a lot of people, they really do know how to write good software. Windows 7, Windows Server 2008, and the latest Office products have all been hits. I’m expecting Windows Mobile 7 to be the same game. (i.e. super nice, light, fast, robust, etc). Keep your eye out for that one.

What are your predictions? Is this the year Apple dominates the world? Or maybe the rise of Symbian in the United States? The comment box is open, so have at it!

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Jack Bauer Interrogates Santa

Merry Christmas everyone! January is coming…

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An open letter to Facebook founder Mark Zuckerberg

It’s been a little over four years since I joined Facebook in the fall of 2005, shortly after beginning college. Facebook had just opened it’s doors to the general public after being exclusivly available only to those having .edu email addresses from major universities. I recognized it as then as just a fad, but potentially a major tool for connecting with friends, family, and colleagues. I quickly established my profile and encouraged my peers to register and do the same. It didn’t take long to begin building my social network on the ReadWrite web and it’s been nothing but upward from there–at least, as far as number of friends goes.

Unfortunately, the rest of the experience hasn’t been so rosy. Facebook says they’re improving the privacy experience in the coming weeks by removing regional networks and simplifying how the privacy controls work. I’m all for this action, because I believe that the current privacy model is, at best, confusing, and at worst just plain broken. But in reality, these new privacy controls are the least of my concerns. Facebook has it’s problems, sure, but one major issue are the advertisements that bombard users on every page of the site. They range from just plain annoying to visually assaulting, often times less than wholesome. The advertisement engine reads various profile details like gender, marital status, age, hobbies and interests, groups, pages, and more. It then targets various ads at users matching certain demographics and social data.

It’s not just disturbing, it’s downright scary.

What happens to the information collected by these ads? Does any of my personal data ever make it back to the hands of these 3rd parties? Is Facebook always recording my clicks and attempting to make predictions based on those? Since Facebook is based on a “friends” model, wouldn’t it make sense that I should have to approve or “friend” the types of advertisements that I see on the site? I realize that Facebook needs to make money, and I’m certainly not against allowing advertisements to augment a service provided to me free of charge. But I, instead, want to be able to choose which kinds of ads are shown while I’m logged into the site in addition to controlling what types of information these advertisements have access to. Not only that, I believe offensive ads should not be forced down my throat and I should be the one to decide which ones are offensive.

So, Mark and the staff at Facebook, please listen to me and users like me. Give us a choice as to what types of ads we see once you roll out the new privacy settings. Give us options to control how targeted the ads can be. Extend to us the hand of good will and truly improve the privacy and user experience that 350+ million users see each and every day.

We will all thank you for it.

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On a related note, users fed up with seeing all those ads should switch to Mozilla’s Firefox browser and install the AdBlock Plus extension, which effectively eliminates the ads on the site. This won’t help protect your privacy, but it will remove visual clutter from your life. It’s quite worth the 5 minutes it’ll take you to switch!

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Should the world run a single operating system?

There’s something to be said for consumer choice. I’m certainly glad for the fact that when I buy a cell phone, I have the option of choosing Verizon over AT&T and a Blackberry or Android-powered smartphone over, say, the iPhone. In the mainstream computing realm, choices are mostly limited to Linux (and one of its many flavors), MacOS, or Windows. Sure, there a few other obscure platforms out there, but those are the major players until you hit mainframes.

For years, consumers have had the privilege of making an informed decision about which operating system they want their computer to run. The exception to this rule, of course, is Apple who requires you to buy a Mac in order to run their OS, but even if you do, the choice of running Linux or Windows still exists via BootCamp.

But in spite of consumers and their choices, this level of choice presents a definite problem for software application developers. If I write an app for Windows and decide I also want it to run on Linux, I have to ensure I’m not using platform specific APIs before I recompile or, if I do use proprietary technology, I must rewrite the application for the other platform. This is a huge issue when writing an app that is intended to run on either Windows or MacOS, because the GUIs and core OS capabilities are so different from one another. Building a good-quality application for OS X almost exclusively requires the use of the XCode suite of tools.

Take this issue to the relatively new world of smartphones. If you write an application for the iPhone and then want that same app to run on Android-powered phones, you must totally rewrite the app using a completely different language, system, tool, and so on. It is a LOT of work. Think about the plethora of smartphone OS’s out there: Blackberry OS, iPhone OS, Android, webOS, Symbian, Windows Mobile, and so on. (I’m sure I’ve left a few out). Writing an app for one precludes that app from running on another without significant effort. This is a serious problem because of the time, effort, and money required from a company to develop the same software for each platform. Something needs to change…but what are the viable options?

1. Reduce the number of platforms. This will probably happen to some degree over time simply because of the forces of nature. I can’t say I could pick which of these platforms I’d like to see go away, but it’s likely that two or three players will force the rest out of business. I see the main three being Android, iPhone OS, and Windows Mobile; however, Symbian and Blackberry are still major players, so it’s difficult to say what will happen to them. Right now, the iPhone platform holds the majority as far as smartphones go, but we’re going to see this taper off over the next couple years and the phones and App Store will become much less of a market force. Don’t get me wrong, they’ll still be relevant, but Apple’s closed system is going to hurt the company in the long run unless they change things around significantly. Expect Android to come out on top. This still doesn’t solve the problem entirely.

2. Produce collaboration and standards between platforms. Right now, every platform has their own SDK and set of dev tools. We need open systems that allow development in any language for any platform. The core application functionality will be the same and the OS should take care of the interface look and feel using a standard set of UI widgets. As long as my development tool supports these standards, I can build an app that can be compiled down to a binary compatible with any platform. The UI will look slightly different across platforms, but the overall user experience will be the same. This is the best option.

3. Move everything to the web. Google would probably be a huge fan of this option–just forget about installing applications directly onto your device. Instead, apps can place launch widgets into the phone’s launcher and run the app from the web. Natively. This is a pretty cool idea overall, but it’s hard to say if it will take off. I mean, Steve Jobs tried it and failed, right? Still, if there’s one market force that can pull off a feat like this, it’s Google. How many people have left their standalone email client on the side of the road and jumped on the Gmail bandwagon? It’s ubiquitous, simple, and fast. Can’t say I’m quite ready to toss my Outlook install just yet, but if Google offered Gmail, Calendar, Contacts, Docs, etc in one tightly integrated package…it would be pretty tempting. This is rapidly becoming a possibility, so look for no-install applications coming to a smartphone near you. How will their interfaces work? I can’t say, but I’d imagine there will be some new mobile standards hitting the shelf in the not-so-distant future.

So, at this point, I don’t think there is a good answer to our multi-platform problems, but the problem is being worked on–that’s for sure. As more and more users demand identical apps for their Android/iPhone/Blackberry/Windows/webOS powered device, we’re going to see a much bigger effort to unify platforms and bring disparity to a distinct end. On the mobile front, expect plenty of flamebait to be flung from all sides of the argument at hand. It might be a bumpy ride…

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Facebook’s new “Live Feed” highly ineffective

In the past month, yet another change effected by popular social networking site Facebook has proven to be largely ineffective. The idea of being able to catch up on updates and happenings from friends by postponing the main feed updates until you’ve had time to sort through them is a good idea–in theory. Facebook presents users with a screen of updates that they wouldn’t have seen yet and holds new updates in a sort-of “queue” denoted by the link “Live Feed.”

If you only have a few friends (maybe fewer than 100 or so), this new mechanism probably works as intended…unless you simply never log in to Facebook on at least a semi-regular basis. But if you have multitudes of friends–the average being around 350 or so–being away for even a few hours can allow hundreds of updates to queue, all ready to inundate you upon returning. Are you going to read all of those updates? Doubtful. In fact, you’ll probably not even make it through 100 or even 50 of them! Most people simply just do not have the time, patience, or attention span required to deal with all of that information.

My question is this: if nobody takes the time to read the updates, why queue them at all? It’s just another “click” in getting through the routine. A needless click.

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